diff --git a/src/automats/brandAutomat.js b/src/automats/brandAutomat.js
index f540ba1..e6a90bf 100644
--- a/src/automats/brandAutomat.js
+++ b/src/automats/brandAutomat.js
@@ -7,10 +7,10 @@
  *   `'authed'` with a `selectedCompanyId`, and `actions.reset()` on `'anon'`.
  * - `sseAutomat`: Subscribes to the single `'brand'` event carrying
  *   `{ sender, brandId }` — any create/rename/delete/picture change triggers
- *   `actions.reload()`, which silently re-fetches the list. Subscribed views
+ *   `actions.load(true)`, which silently re-fetches the list. Subscribed views
  *   (e.g. `ArtikelMarkenPage` via `brandAutomat.subscribe(...)`) then
- *   re-render from the updated state. This is the reload pattern. Events sent
- *   by this tab (matching `sender`) are ignored.
+ *   re-render from the updated state. Events sent by this tab (matching `sender`)
+ *   are ignored.
  * - UI / Settings: Mutating actions (`create`, `rename`, `remove`, `addImage`, `deleteImage`).
  */
 
@@ -78,43 +78,25 @@ const actions = {
     brandAutomat.setState({ filter, filteredBrands: applyFilter(brandAutomat.state.brands, filter) });
   },
 
-  /** Load all brands for the selected company (pages through the API). */
-  async load() {
-    if (inflightLoad) return inflightLoad;
-    brandAutomat.setState({ status: 'loading', error: null });
-    return (inflightLoad = fetchAllBrands()
-      .then(({ brands }) => updateStateWithBrands(brands, { status: 'succeeded' }))
-      .catch((err) => {
-        brandAutomat.setState({ status: 'failed', error: err?.message ?? String(err) });
-        throw err;
-      })
-      .finally(() => { inflightLoad = null; }));
-  },
-
-  /** Silently re-fetches all brands while keeping current state visible. */
-  async reload() {
+  /**
+   * Load all brands for the selected company (pages through the API).
+   * @param {boolean} [silent=false] If true, re-fetches without setting status to 'loading'.
+   */
+  async load(silent = false) {
     if (inflightLoad) return inflightLoad;
+    if (!silent) {
+      brandAutomat.setState({ status: 'loading', error: null });
+    }
     return (inflightLoad = fetchAllBrands()
       .then(({ brands }) => updateStateWithBrands(brands, { status: 'succeeded', error: null }))
       .catch((err) => {
-        brandAutomat.setState({ error: err?.message ?? String(err) });
+        const error = err?.message ?? String(err);
+        brandAutomat.setState(silent ? { error } : { status: 'failed', error });
         throw err;
       })
       .finally(() => { inflightLoad = null; }));
   },
 
-  /**
-   * Returns the brand state, loading brands first if uninitialized.
-   *
-   * @returns {Promise<BrandState>} Current brand state.
-   */
-  async getOrLoad() {
-    if (brandAutomat.state.status !== 'succeeded') {
-      await brandAutomat.actions.reload();
-    }
-    return brandAutomat.state;
-  },
-
   /** Create a brand (insert). */
   async create(body) {
     const res = await brandApi.create(body);
@@ -140,14 +122,14 @@ const actions = {
   /** Add / update brand image. */
   async addImage(id, file) {
     const res = await brandApi.addImage(id, file);
-    await brandAutomat.actions.reload();
+    await brandAutomat.actions.load(true);
     return res.brand;
   },
 
   /** Delete brand image. */
   async deleteImage(id) {
     const res = await brandApi.deleteImage(id);
-    await brandAutomat.actions.reload();
+    await brandAutomat.actions.load(true);
     return res.brand;
   },
 
@@ -174,7 +156,7 @@ sseAutomat.actions.on('brand', (event) => {
     const payload = JSON.parse(event?.data ?? '{}');
     if (payload?.sender && payload.sender === getSseClientId()) return;
   } catch { }
-  void brandAutomat.actions.reload().catch(() => { });
+  void brandAutomat.actions.load(true).catch(() => { });
 });
 
 export default brandAutomat;
\ No newline at end of file